Services

Market radar and competitive intelligence

A live radar on your market. Continuous intelligence on competitors, deals, new entrants, and regulatory moves, turned into early warning you can act on, before the shift reaches you.

Who it is for

Leadership teams, investors, and institutions that cannot afford to learn about a market move after their competitors already did.

What you get

• Continuous monitoring of competitors, entrants, deals, and regulation in your market
• Early-warning alerts when something material moves
• Signal separated from noise, and spin from reality
• Briefings that turn a market move into a decision

How it works

1. Define the market and the players that matter
2. Stand up continuous monitoring
3. Filter to what is material for you
4. Deliver early warning tied to a decision

Questions

Common questions

Is there a way to see how AI search engines describe our brand compared with competitors?

Yes. The method is to run a defined question set across the major assistants on a schedule, capture what each says about you and about the competitors buyers compare you to, and score presence, accuracy, and framing over time. That turns anecdotes into a trend line you can put in front of leadership. It also surfaces factual errors early, which matters in sectors where a wrong statement about your service is a compliance problem rather than a marketing one.

How do I build a competitive intelligence view that includes what AI assistants say about us?

Treat assistant answers as one feed among several rather than a separate project. A useful radar combines what assistants say, what search shows, what competitors publish and announce, hiring and pricing moves, and regulatory change in your market. Then it reports on a fixed cadence with a short list of what changed and what it implies for you. The discipline that makes it useful is refusing to report noise, which is why signals get stress tested before they reach the summary.

Leadership says our digital numbers look fine but our market perception is slipping. How do I answer that?

Show them a different measurement. Traffic and campaign metrics record the demand you paid for. Perception lives in what independent sources say when a buyer asks who is best, AI assistants now included, and in how often you are named at all in the comparisons that matter. Build that view, trend it against competitors, and the conversation moves from defending a dashboard to explaining a market position. That is usually where the real gap sits.

Can you track how often we are mentioned compared with our competitors?

Yes. Share of mention across assistants is the cleanest single number I have found for this. It is measured by running a consistent buyer question set repeatedly, recording who is named, in what order, and with what description, then reporting the trend. Absolute figures matter less than direction and gaps. Once you can see which questions you lose and to whom, the content and credibility work needed to close them becomes obvious rather than speculative.

Related: Strategic foresight · Growth strategy · Behavioral intelligence · All services